Sichuan Online News (Yuan Chenglin Wen / Picture) At 10 am on December 12, in the Hanhuang Shoe Shine Store, less than 10 square meters, located in Nangouto Lane, Zongfu Road, Jinjiang District, Chengdu, Master Tan was bending over. 2. Spray a pair of white flat shoes while holding a care spray, and then wipe the surface of the shoes with white tiles. After repeatedly checking the "full body" of the shoes, he straightened up and put the shoes on the shoe rack.
The store in front of it is the first store opened by Hanhuang Shoes in Sichuan and has a history of 19 years. In 19 years, Master Tan changed from an apprentice to a boss; in 19 years, the apprentice came and went, and now he is the only one left, "too much change!"
High rents, market contraction, pressure on store operations
The change in Master Tan's mouth is not just a change in his identity.
"Before, the next door was ours too." Due to operating pressure, the two doors became one.
What reminded him more was the lively scene of the year. "As long as you are willing to do it, there is no end to the work." Now, he only has a few hundred pairs of processing capacity per month. "At that time, there were usually four or five people in the store. Nowadays, there is basically one person in a store, or a husband and wife store." Master Tan said with emotion that the entire industry was "desolate" a lot.
Yu Hong, the owner of Meicheng Leather Care in Yuefu Street, Jinjiang District, is 31 years old and has 15 years of experience. He runs a shop with his girlfriend.
"Business is getting more and more" autumn. "Yu Hong said that the price of shoe polishing has increased from 1 yuan to 3 yuan, and then to 5 yuan. Every time the price increases, someone asks him," I have a price increase. "" There is no way to raise prices, the rent is too expensive. "
Visited a number of stores in the urban area of Chengdu and found that all had been in the industry before 2009.
"In the first few years, this business was indeed profitable." Liu Qi, the general agent of Hanhuang Shoes in Sichuan, said that the one-time investment in the store has increased from 20,000 to 30,000 yuan to more than 100,000 yuan now. Can return to time.
In his view, increasing store rents are not the heaviest "straw" that overwhelms stores. "Life style changes, less leather shoes, a lot of casual shoes, sports shoes, less shoe shine; the consumption level increases, throw away when broken, and fewer repair shoes." She said, the amount is small, That is the deadliest blow.
Liu Qi revealed that Han Huang had more than 120 stores in Sichuan at the time, and now there are only about 50 left. A few years ago, she rolled out her agency business outside Chengdu and transferred all her more than 20 directly operated stores.
She also revealed that starting from last year, joining Hanhuang no longer collects franchise fees, and only charges technical services and materials supply.