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How do terrorist organizations recruit people?

release: 08-02 Category: Recruitment

Remember the recruitment briefing held by a large multinational company on campus during your senior year? Opportunities and challenges, deep corporate culture, generous remuneration and benefits, unlimited space for self-improvement ... the little heart in the audience can pounce on the passionate imagination.

Remember the recruitment briefing held by a large multinational company on campus during your senior year? Opportunities and challenges, deep corporate culture, generous remuneration and benefits, unlimited space for self-improvement ... the little heart in the audience can pounce on the passionate imagination.

——I don't know if you applied for that position in the end, but I'm sure that the big company must have recruited the right person.

However, if there was an organization called ISIS going to the campus to hold a recruitment briefing-ah, no, they would not come, and the university would not agree to them. Can't hold job fairs, can't post messages on Zhilian Recruitment and leave email address, so how do terrorist organizations recruit personnel? Is it necessary to abduct people indiscriminately before brainwashing?

Is learning to be a good HR first reading Jun He Manzi

Don't know the Internet +, dare to do HR?

It is not the style of a terrorist organization to kidnap good people and to brainwash them into extremists. In fact, terrorist groups only kidnap hostages, not kidnapping recruits. However, according to CIA estimates, from 2011 to 2015, nearly 30,000 foreigners have traveled to Iraq and Syria from more than 100 countries in the world to join the terrorist organization Islamic State (ISIS).

——All willing, inspired, and thousands of miles into the revolution.

Inspiring people from all corners of the world who don't know each other, and urging them to take the terror cause of ISIS as their own business, social media played a role in ISIS's recruitment campaign.

Internet + may provide a good platform, but most people can't avoid such things as killing and setting fire. ISIS has convinced many people to become dead terrorists. How did they do it?

The method is simple: tell a story.

The truth may convince people, but the story can move people. The art of narrative has always fascinated writers, psychologists and sociologists, and terrorist organizations seem to have become geniuses in this area.

What is narrative?

It ’s a narrative to explain to your mother why it ’s a fight with the child next door and put the responsibility on each other.

It is a narrative to pass the torch before the Olympic Games to create a romantic mood and a surging sense of history;

All history, news, biographies and legends, heroes and traitors, mediocre and saints, are a narrative;

So that everyone thinks about their life, they will connect the time points in life into an arc, drawing a most reasonable and satisfactory narrative line.

In this world, whoever has the best narrative has the truth.

Nowadays, companies are also using narrative methods to recruit and retain talents: wages are not the biggest factor for employees to choose a job in countries with medium to upper economic levels. Corporate culture and a sense of belonging, the relationship between superiors and subordinates, and the reflection of personal value have become the most important aspects when people choose a job or decide whether to switch.

When ISIS told its story, it chose a two-line narrative:

On the one hand, it was brutal beheading, killing and blood. Bloodless scenes without mosaics and cuts, coexisting with blood donation are whistling trucks, crazy gunshots, rising dust and fanatical fighters, which can make people's adrenaline surge beyond the roller coaster. .

On the other hand, it is a wonderful new order and a new world. The old world is dying, and it will be replaced by a new country, a true Islamic state-under the great theology of Allah. And all the jihadists do now is for that glorious future.

The coexistence of cruelty and beauty, the struggle at the moment and the expectations for the future, have created a great attraction for many Muslims, especially young people: this set of narratives meets the two most important needs of human psychology: for themselves and for the future. A sense of certainty and the realization of personal value.

Everyone wants to feel a certainty and certainty about their future. They want to know what will happen tomorrow, what they will do, and where they will go. They need to know that their life is not a piece of sand, but a structured, planned and reasonable one. curve. ISIS not only promised a bright end to the new members, but also provided a unique path to this end, while also providing a strong leader and faith-this narrative is as black and white as fairy tales and idol dramas. For young people who are in a period of confusion in their lives, it brings the sense of security they so desperately desire.

At the same time, the distant world of ISIS has created a strange sense of belonging and self-responsibility for its members: everyone is eager for a new environment, new ideas, it is different and meaningful, and it unites a group of like-minded people People are tightly stuck together. Young people can not only highlight their own value and publicize their personality, but also become a member of a tight whole. This is the best combination of personal value and sense of belonging.

You see, the glory of big companies, the excitement of small companies, and the sense of mission of starting their own businesses are all gathered in this story. Can't hesitate?

how to respond?

ISIS tells a good story, so what kind of story should the counter-terrorist side tell?

Let's answer a simple question first: Why can't ISIS delete their statements and freeze their accounts by using social media to promote themselves?

The answer is that social media companies are indeed deleting, but the deletion is always not new. On the other hand, ISIS's social media even has a good side: it can provide clues to intelligence agencies.

In the anti-terrorist game of cat and mouse, both parties are constantly trying to infiltrate each other. ISIS has been verbalizing and recruiting on social media, and the intelligence department is hoping to use their account to follow the lead and find out the extremely inclined people hidden in the local society, and they can't let the other party find out that they have followed him.

I see you see me see you, you don't see me see you see me.

So the social media of the terrorist organization is still running, and the winners and losers in this one can't tell for a moment. But even if terrorists have their own social platforms, the mainstream media platforms are bigger than them. Can't they fight back the other way?

Surprisingly, counterattack against terrorism is a difficult and difficult task: the existing counter-terrorism narratives are usually simple and rude-terrorism kills people, terrorists are baddies, demons, and animals, so We have to fight and destroy them.

The problem with this story is that it is the same story as the terrorist group.

In other words, it is two sides of the same story. The terrorist group told a story of us vs. them, Muslims and pagans, longing for ISIS and opponents of ISIS, do not share the sky, a doomsday jihad is inevitable, either you die or I die.

And our counterattack is not the same story we vs them? Between justice and evil, peace and chaos, a war has broken out, and the other party representing evil, chaos and killing must be eliminated.

In this way, all anti-terrorist propaganda has fed the propaganda of terrorist organizations. Everything they are telling you: this is a war, choose sidelines now.

But unlike other ideologies, terrorism longs for war. Declaring war on it is to give it the answer it wants most. The threat of death was useless to it: the extreme jihadists felt that the gates of heaven had been opened to him at the time of generosity in the attack.

If war narratives are not easy to use, are there other narratives available for counter-terrorism?

Have. Inclusive.

But religious tolerance and racial integration are grandiose to speak of, and how easy is it to implement them? What's more, the more frequent terrorist attacks, the emotions of the mainstream society itself will change, and the terrorists and even the religion they represent are masked and marginalized, and tolerance will only become more difficult.

Is this the most clever point of a terrorist organization? Those who oppose it and those who support it will eventually be brought into the story it tells.

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